Mixue (蜜雪冰城, meaning "honey snow ice city") is a Chinese multinational restaurant chain specializing in ice cream and tea-based drinks, founded in 1997 in Zhengzhou by Zhang Hongchao. Born into an impoverished farming family, Zhang built his first shaved-ice machine as a college student and started selling creations from a small stall — a venture that nearly failed multiple times before finding its winning formula. The chain now operates more than 53,000 stores worldwide, having overtaken Starbucks in store count at the end of 2024 and surpassed McDonald's in early 2025, becoming the world's largest food and beverage chain by number of outlets.

Most locations are franchised, and the company generates a large share of its revenue by supplying ingredients, equipment, and packaging to franchisees. Most products are priced between ¥4 and ¥10 ($0. 60–$1.

40), with the brand's cheerful Snow King mascot and viral theme song — adapted from the American folk song "Oh! Susanna" — becoming iconic symbols of the brand. Mixue Group is listed on the Hong Kong Stock Exchange, having raised approximately HK$3. 45 billion in its 2025 IPO