The Hungarian Bicycle Industry and Trade Association (MKKSZ) is the representative organization for those involved in bicycle manufacturing, building, assembly, export, import, and wholesale in Hungary. Their aim is to coordinate, harmonize, and represent the interests of the Hungarian bicycle industry, as well as promote ethical and high-level industrial and commercial activities related to cycling. They advocate for recognizing and supporting cycling as a legitimate mode of transportation, along with enhancing competitive cycling and increasing leisure cycling.

The MKKSZ plays a crucial role in attracting international investment in the Hungarian bicycle industry, as seen in the National Cyclist Strategy adopted in 2023. This strategy aims to boost the value and competitiveness of the Hungarian bicycle industry, stimulate domestic development, research activities, and provide necessary resources for growth. The association also hosts events like the Test & Bike Show to foster interest in e-bikes and support industry members.