MLA, or Meat & Livestock Australia, is a brand dedicated to fostering the long-term prosperity of the Australian red meat and livestock industry. As a service provider to the industry, MLA offers a wide range of products and services to support the success of beef, sheep, and goat producers. With their catalogue of tailored services, MLA aims to fuel global competitiveness, sustainability, and producer profitability.

MLA provides valuable resources and tools for livestock production, including genetics and genomics, animal health and welfare, and market compliance. They also offer research and development solutions for pasture and feedbase management, as well as training and workshops on topics such as meat production systems and livestock advisory updates. In addition to their comprehensive services, MLA keeps industry professionals informed through market reports, trends, and analysis.

They also offer subscriptions to newsletters, providing the latest news, events, research, and marketing insights in the red meat and livestock industry. With a focus on integrity and compliance, MLA ensures off-farm food safety and operates the red meat integrity system. They also actively promote Australian beef and lamb domestically and in international markets through market development partnerships.

MLA's purpose is to contribute to the enduring prosperity of the Australian red meat and livestock industry, and their commitment to delivering world-leading outcomes makes them a valuable partner for producers in the industry