YY体育 presents itself as a sports and wellness brand combining squash development, facility operations, events, and online sports content. Founded in 2015, the organization says it has established five professional squash centers and trained more than 5,000 students. Its youth program uses a six-level progression based on an internationally recognized squash curriculum, with coaching from former national-team athletes and certified referees.

The brand also organizes city and school squash tournaments, alongside training for children, teenagers, and adults. Its services include sports marketing, athlete representation and commercial partnerships, venue management, event delivery, personalized health and fitness programs, and community sports initiatives. Adult offerings include squash-based group workouts, while charitable programs provide equipment and coaching to children with special educational needs.

The website also features sports news, match previews, schedules, historical data, live scores, and video streaming, promoting convenient access to sporting events. Overall, YY体育 positions itself as a provider of sports participation and services, with a particular emphasis on squash, training, and community engagement