MobiApp Tech is a Dubai-based digital company that develops mobile-first subscription products and helps content providers grow through performance-driven user acquisition. Its work spans entertainment, gaming, fitness, and learning, bringing together technology, user experience, regional distribution, and growth optimization. The company operates four consumer brands: Magic Fit, focused on fitness, AI-powered nutrition guidance, and healthier habits; Magic Games, offering premium games with AI-powered selection; Magic Box, providing instant-play games, social play, rewards, achievements, and leaderboards without downloads; and Magic Learn, delivering interactive, gamified learning with adaptive, AI-guided content.

MobiApp Tech also acquires users for its own products and partner content providers, using paid media, creative strategy, mobile-first growth systems, and retention-focused optimization. Its brands are connected in selected markets, including countries across the Middle East and other listed active markets, while its acquisition reach extends across the wider MENA region. The company reports more than 50 connected clients and content providers, and uses AI to help personalize game and video recommendations