Part of a network serving nine European countries, it helps shoppers find and compare home products from more than 1,000 online stores. Its catalogue includes over 100 million products from brands, manufacturers and retailers, covering furniture, home textiles, lighting, household goods, decorations, garden products, and building and interior materials.

The site brings prices and offers together so customers can compare options before deciding where to buy. Its certified algorithms compare millions of prices daily, helping users identify competitive offers across products ranging from sofas and garden furniture to table lamps. Shoppers can also create wish lists and set price alerts, with notifications when a preferred item reaches their target price. Alongside product comparisons, mobi24.it features partner stores, popular brands, deals and a magazine with ideas on decorating, interior styles, colours, materials and sustainability. Founded in 2004 and based in Hamburg, the company says its European portals receive around 60 million visitors annually and uses AI tools to improve price tracking, algorithms and personalised user experiences.