Modena Football

The brand is dedicated to celebrating the joy of outdoor activity and leisure, particularly the simple pleasure of winter walks in the UK. They aim to engage with their audience by encouraging individuals to share their favorite walking routes, whether it's along a scenic seaside, through enchanting woodlands, or beside tranquil riverbanks. This initiative not only promotes an active lifestyle but also fosters a community of nature enthusiasts.

To incentivize participation, the brand offers a £200 gift certificate as a prize for the best walk suggestion, which can be used at one of the more than 3,000 unique accommodations in their global collection. The competition aims to connect people with nature while enhancing the experience of walking during the winter months. By focusing on accessibility and community involvement, the brand highlights the importance of enjoying the great outdoors and discovering the beauty of the British landscape, all while maintaining a sense of adventure and exploration