Modern Paint by Number offers paint-by-numbers kits designed to make creating artwork at home accessible and enjoyable, even for people with no painting experience. Each standard kit includes a pre-printed, numbered canvas, acrylic paints and assorted brushes; painters follow the numbers to match colors and gradually complete the image. The brand presents its kits as a relaxing do-it-yourself activity, a creative way to unwind and an option for home décor or thoughtful gifts.

Its collection spans a broad range of themes, including animals, nature and landscapes, cities and buildings, vehicles, space, anime, celebrities, famous figures, quotes and seasonal designs. Featured examples include landscapes, pets, cars and pop-culture subjects, with many designs available in multiple options. Customers can also order custom paint-by-numbers kits made from a favorite photo. These personalized kits include a canvas matched with paints and brushes, turning a personal image into a guided painting project. Modern Paint by Number sells its products through an online shop, where shoppers can browse categories and explore new arrivals and best-selling designs.