Modo Hit is a platform that connects musical artists and record labels with micro-creators to promote songs on TikTok. It turns music promotion into creator-led trends, helping artists expand their digital reach while giving creators opportunities to earn money from their videos.

For each campaign, Modo Hit develops a TikTok trend around an artist’s song and selects creators whose profiles and content styles fit the challenge. Selected creators receive the details by email and can decide whether to participate. Those who join follow the trend instructions, create a video using the music, and publish it on TikTok. Challenges may involve dancing, photos, transitions, videos with friends, and other formats.

Creators receive a fixed payment for publishing a video, plus a bonus based on its views during the first 48 hours. If an artist chooses to promote a creator’s video as an advertisement, the creator can also receive an additional payment for the ad code.