MOI is a Japanese-inspired restaurant and sushi counter at 84 Wardour Street in Soho, London. Its food brings together British and Japanese produce, with a focus on the simplicity of live-fire cooking and carefully crafted sushi. Guests can choose from sashimi, hand rolls, maki and nigiri, or explore the restaurant’s omakase experience. Menus change with the seasons and availability of produce.

The drinks selection includes low-intervention and biodynamic wines from small-scale winemakers, alongside sake, shochu and cocktails shaped by culinary ideas, local ingredients and Japanese techniques. For private gatherings, MOI’s Yutori dining room accommodates up to 18 guests at one table or 24 across two tables. The restaurant also hosts larger group bookings and semi-private or exclusive events.

MOI’s wider programme includes ROOM86, a changing series of evenings bringing together DJs, music, cocktails, food, art, fashion and culture. The venue welcomes reservations and walk-ins, offers gift vouchers, and provides private-hire options. It is open Tuesday through Saturday, with hours varying between the restaurant and listening room.