Mojaz Foundation, now known as Mojaz Support Program (MSP), is a client-oriented non-banking financial company that aims to alleviate poverty by providing innovative and sustainable financial services. Established in 2008 as a Microfinance institution under IFAD's ILPI initiative, MSP was created to empower poor and marginalized communities who lacked access to traditional banking services. With its head office in Narowal district and support from the Pakistan Poverty Alleviation Fund, MSP began its operations and has since grown its portfolio consistently.

Currently, MSP offers a range of financial services including general loans, SME loans, and micro-insurance to over 193,378 clients across 5 districts in Pakistan, through its network of 29 branches. The organization's interventions have helped individuals establish small and medium enterprises, creating job opportunities and raising living standards. Committed to client satisfaction, MSP has implemented a Client Relationship Management (CRM) System and Call Center to provide timely support and address complaints and suggestions.

With a vision to be a leader in the financial industry, MSP is dedicated to supporting poor and marginalized communities, specifically women and youth, in achieving financial stability and contributing to the country's development