Momday

MOMDAY is a fitness brand focused on supporting women through pregnancy and postpartum with practical, stage-specific workouts. Founded by mother of two and head trainer Ella Dove, the company combines lived experience with input from Pregnancy and Postpartum Corrective Exercise Specialists and Doctors of Pelvic Floor Physical Therapy. Its app offers tailored programs designed to adapt to changing bodies, energy levels, schedules, and fitness goals, whether users want to maintain strength, rebuild confidence, improve mobility, or move with less uncertainty.

Workouts include pregnancy and postpartum training, recovery and strength sessions, mobility, stretching, pain-management exercises, and labor preparation. Users can follow along or work at their own pace, with scheduling options to fit changing routines. The app also includes a community where mothers can share experiences and encouragement. Additional features include Apple Music integration and Apple Watch heart-rate and zone tracking. MOMDAY offers a seven-day free trial, followed by annual or monthly subscription options, and is available through the App Store and Google Play.