Momentia

Momentia is a shared ID and service platform from the Japan Tobacco (JT) Group, bringing together products and experiences designed to help people cultivate emotional well-being. Members can use their Momentia ID to access connected apps and online shops, and earn points through participating stores. Registration is free, and the ID is required to purchase Momentia products or use its services.

The platform features a varied collection of offerings. BEYOND FREE provides plant-based frozen meals that can be heated for convenient everyday eating. Other products include fufuly, a breathing-inspired cushion; Chupica, a portable foaming oral-care tablet; and Yurumaru, a body sheet formulated with natural hot spring ingredients. Digital services include Habee, a team-based habit-building app; beSelf, a mental-care app inspired by mindfulness; and Offly, which supports digital detox through a practical, step-by-step approach. Momentia Lab also gives members access to free beta services. Alongside its products, the platform shares news, campaigns, and journal content, connecting members with ideas and experiences for a richer everyday life.