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The behavioral layer your risk profile is missing — a psychological blueprint of how your clients save, spend, invest, and react when markets get messy.
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Hex Code
Color name
RGB
HSL
CMYK
#3C7AA8
Astral
60, 122, 168
206, 47, 45
64, 27, 0, 34
#F4F6FB
White Lilac
244, 246, 251
223, 47, 97
3, 2, 0, 2
#050524
Black Pearl
5, 5, 36
240, 76, 8
86, 86, 0, 86
MoneyMind provides AI-powered behavioral intelligence for financial advisors, helping them understand the patterns that shape clients’ financial decisions. Its MoneyPattern profile looks beyond standard risk questionnaires to assess how clients save, spend, plan for retirement, invest, and respond to market declines. The dashboard combines 34 behavioral measures with risk tolerance and capacity, highlighting each client’s strengths, roadblocks, and opportunities for tailored advice.
MoneyMind supports advisors throughout the client relationship. AI meeting preparation helps them approach conversations with a clearer understanding of each person, while client profiles can encourage better financial habits between reviews. Insights are designed to work alongside existing planning software, CRM systems, AI tools, and marketing platforms. Advisors can also share an embedded profile link for prospect engagement and lead generation.
The service aims to help practices build trust, improve advice acceptance, identify suitable prospects earlier, and better understand family dynamics across generations. MoneyMind offers an Advisor subscription priced at US$69 per advisor per month, with a 14-day free trial, profile sharing for up to 250 clients, and options to add client bundles.
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Finance
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How do I download the MoneyMind logo?
The MoneyMind logo comes in two versions: a white logo and an icon. Download as SVG, transparent PNG or JPEG.
What are MoneyMind's brand colors?
The MoneyMind color palette uses the hex codes #3C7AA8, #F4F6FB and #050524.
The MoneyMind name, logos and brand assets are trademarks of MoneyMind and its affiliates. Brandfetch isn't affiliated with or endorsed by MoneyMind. Their use is subject to MoneyMind's brand guidelines.