Monster Fishing is a proudly Kiwi-owned fishing store located in Ruakaka, Northland, with a dedicated online presence catering to anglers throughout New Zealand. The brand's mission is to provide high-quality fishing gear, including an exclusive selection of Japanese rods, tackle, and lures that enhance the angling experience. With a commitment to the local fishing community, Monster Fishing offers a vast range of products not commonly found in New Zealand, allowing enthusiasts to access premium gear at competitive prices.

The retail store features a remarkable 16-metre lure wall and a spacious 500m² warehouse designed for quick order fulfillment, ensuring fast delivery of the latest equipment. The knowledgeable team, led by passionate anglers, is always available to assist customers in selecting the perfect gear for their fishing adventures. Through their innovative approach to importing, Monster Fishing seeks to empower boaties and rock-hoppers alike to catch the biggest fish without the hassle, making it a go-to destination for all fishing aficionados in New Zealand.