Moola is a programmatic advertising and adtech brand focused on helping publishers build sustainable revenue. Its name refers to money and to roots or foundations, reflecting an approach that aims to grow publisher earnings from the ground up. The company serves publishers across APAC and MENA, offering monetization solutions designed to work with existing technology stacks and reduce integration effort.

Its services include banner advertising, smart banner ads, interstitials, rewarded video, sticky sliders, footer placements, interscrollers, and solutions for unfilled ad inventory. Features such as geo-targeting, frequency capping, cookie refresh, and layout optimization support ad performance. Moola also provides video advertising for web, Android, and iOS, with compatibility for VAST, VPAID, IMA, and OpenRTB, as well as a flexible API.

For connected TV, the brand offers access to premium demand, deal support, ad podding, and creative approvals. Its trading network includes more than 30 SSP and DSP partners, across in-app and web environments and banner and video formats. Moola emphasizes transparent reporting through real-time dashboards.