Moonetise is an ad monetisation partner for HTML5 game developers and publishers, helping them earn more from engaged players while protecting the gameplay experience. Its platform connects games with multiple premium demand partners through a single lightweight integration, reducing the technical work involved in managing ad sources and auctions. Moonetise focuses on game-specific formats and player journeys, including rewarded ads, interstitials, session flow, and player behaviour.

The service uses real-time competition between buyers, data-informed bidding, and bid-floor management tailored to geography, player cohorts, and session quality. This approach aims to improve fill rates, eCPMs, and overall revenue while avoiding intrusive or slow ad experiences. Publishers also receive transparent reporting that shows bids, auction outcomes, and revenue sources, rather than only a single top-level figure.

Moonetise describes its approach as demand-neutral and revenue-driven, with optimisation centred on long-term value rather than ad volume. It offers rapid setup using a lightweight script, a free revenue analysis, and support for publishers seeking to improve monetisation with minimal integration effort.