Море Дыма is an online retailer serving customers looking for hookahs, vaping products and tobacco goods. Its extensive catalogue includes hookahs from Russian and international brands, shisha tobacco in a variety of brands and strengths, charcoal, and a broad range of hookah accessories. These include bowls, hoses, mouthpieces, heat-management devices, tongs, glass bases, cleaning products and other components.

For vaping, the store offers pod devices, electronic cigarettes, disposable vapes, replacement parts and consumables from brands such as Aspire, Geek Vape, Lost Vape, Vaporesso and Plonq. Customers can also shop nicotine-salt and freebase e-liquids across numerous brands and flavour lines. A dedicated tobacco shop section carries cigars, cigarillos, cigarette tobacco, pipe tobacco and related accessories.

The website features promotions, new arrivals, popular products, bonus points and order reservation options, alongside account and order-tracking services. Море Дыма lists a Moscow location, customer support by phone and email, and daily opening hours from noon to 9 p.m. The store also advertises delivery to a pickup point in one day.