Morii is a hotel sales representation business based in Valencia, Spain, helping luxury and independent properties build their presence in Spain and Portugal. Founded by Omar Khoso Carrera, the business draws on more than 28 years of hospitality experience, including senior hotel sales and management roles and experience buying, repositioning, and selling hotels. Morii connects hotels with the travel trade, including luxury agencies, travel designers, tour operators, and incentive houses, through local, in-person sales activity conducted in buyers’ language.

Its services include account development, sales calls, agent training, familiarization trips, trade events, and brand-aligned marketing campaigns. Morii also advises clients on rate positioning, product expectations, competitors, and distribution. Work is supported by regular reporting on meetings, account progress, and production, with leads passed directly to each hotel’s team. The portfolio focus includes luxury hotels, lodges and safari camps, private islands and resorts, design-led boutique hotels, rural properties, and beach resorts.