Moshi is a conversational AI sales agent that helps brands turn digital advertising clicks into sales through direct-message conversations. Instead of sending customers to landing pages or forms, Moshi changes ad calls to action into DM opt-ins and handles sales conversations and follow-ups automatically. The service is designed to address common funnel drop-offs, including abandoned carts and unanswered emails, by engaging potential customers where they are more likely to respond.

Moshi supports Instagram DMs, with iMessage available as an add-on, and lists RCS as part of its broader messaging approach. Its features include DM-based cart recovery, customer profile enrichment, analytics, and integrations with Shopify, Meta, Klaviyo, and HubSpot. Businesses can explore conversation demos across industries such as beauty, fashion, food, home, pet care, and software services.

Pricing is usage-based, with a free plan offering 1,000 tokens and a Pro plan offering 40,000 tokens for a fixed rate plus a performance fee. Pro includes advanced analytics, custom AI personality training, and priority support.