MOT Latvija is a brand that is dedicated to empowering and supporting young people in building their lives. Their mission is to create a strong youth community that includes everyone. MOT Latvija offers various programs and initiatives that aim to strengthen the understanding and courage of young people.

The MOT concept, which was initiated by Norwegian Olympic athletes in 1994, is centered around creating a safer society by instilling resilience and the courage to live, care, and say no. These programs are implemented in collaboration with schools and local municipalities, with a focus on maintaining a balance between individuality and group dynamics. They promote healthy relationships, inclusive school culture, and sustainable local communities.

MOT ambassadors, who are well-known individuals in their respective fields, serve as role models for young people, while also raising awareness of the MOT brand. With the support of the Active Citizen Fund, MOT continues to strengthen the capacity of MOT Latvija. Additionally, MOT trainers play a crucial role in the success of the MOT program by effectively engaging with young audiences.

MOT Latvija operates in various schools and municipalities, and their programs are designed to inspire and motivate young people to take on new challenges and embrace their true selves