MOTTAINAI
@mottainai.info
環境3R＋R(リスペクト)をたったひとことで表す日本語「もったいない」。日本から生まれた「もったいない」を、世界のアイコトバ「MOTTAINAI」へ。ケニアのワンガリ・マータイさん提唱するMOTTAINAIキャンペーンのオフィシャルサイト。
MOTTAINAI's Company Logos
MOTTAINAI's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#00B4E3
Cerulean
0, 180, 227
192, 100, 45
100, 21, 0, 11
#5DEBEF
Spray
93, 235, 239
182, 82, 65
61, 2, 0, 6
#231815
Cocoa Brown
35, 24, 21
13, 25, 11
0, 31, 40, 86
About MOTTAINAI
MOTTAINAI is a vibrant campaign rooted in the Japanese ethos of 'waste not, want not,' championed by Nobel Peace Prize laureate Wangari Maathai. Established to promote a sustainable lifestyle, the campaign encourages individuals to embrace the principles of Reduce, Reuse, and Recycle (3Rs). The term 'MOTTAINAI' embodies respect for the planet's resources and has gained international recognition as a call to stewardship.
MOTTAINAI offers a diverse range of products through its online shop, including reusable bottles, kitchenware, tableware, food and beverages, and handmade kits. The brand prioritizes environmentally friendly living by promoting practical items that honor the 'MOTTAINAI' spirit. Alongside its product offerings, MOTTAINAI organizes creative events such as flea markets and community workshops, fostering consciousness about sustainability.
Through initiatives like the MOTTAINAI GREEN PROJECT, which supports reforestation efforts in partnership with local communities, the campaign continues to advocate for a circular economy and a vibrant, sustainable future for generations to come.
Brand industry
Business and Consumer Services
Company type
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Year founded
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