Move to More is a brand that aims to inspire Australians to live, work, and invest in regional Australia. They advocate for a life outside the city bounds, where individuals can experience more space, more family time, and a better connection with the environment and their community. Backed by research from the Regional Australia Institute, Move to More highlights that one-fifth of city-dwellers are considering a sea-change or tree-change, with over two-thirds ready to make the move within a year.

The top three factors driving people to leave the city are avoiding roads and traffic congestion, reducing general stress and anxiety, and reducing the cost of living. Launched in 2021, Move to More offers a national awareness campaign showcasing the lifestyle, housing, career, and community benefits of regional living. The brand is powered by the Regional Australia Institute, an independent think tank focused on building robust regional economies and a better quality of life in regional towns and cities.

By empowering regions and providing evidence-based support to all levels of government, Move to More aims to create a future that is more balanced, equitable, sustainable, and prosperous