MOVS is a Swedish one-stop bike shop offering several ways to get on two wheels: customers can buy a bike, subscribe to an electric bike or arrange a cycle benefit through their employer. Founded in Stockholm in 2021 as an electric-bike subscription service, MOVS expanded its offering when Elcykelvaruhuset joined in December 2024, bringing a wider selection of bikes for purchase. The company serves customers online and through stores in Stockholm and Gothenburg, with delivery available across Sweden.

Its range includes more than 500 electric-bike and bicycle models from Swedish and international brands, as well as urban electric bikes designed by the MOVS team in Stockholm and manufactured in Germany. Subscription plans include a fully equipped electric bike, rescue assistance, and theft and damage protection; service and repairs are also included. Through MOVS Benefit, employees can lease or subscribe to a bike via their employer. Stores feature workshops and knowledgeable staff, while the online shop offers home delivery. MOVS also presents Lifebike, an electric-bike brand established in 2009.