Mr Used, founded by Emke Snoep in 2012, is an innovative marketplace dedicated to fostering a circular B2B trade environment for consumer electronics. With a mission to reduce e-waste and promote sustainable practices, Mr Used connects verified buyers and suppliers from over 50 countries, offering a streamlined platform for trading used electronics. The company stands out by providing a robust infrastructure that includes physical verification hubs located in the Netherlands and the UAE. Each device traded through the platform undergoes strict inspection and grading to ensure quality and reliability, fostering trust in cross-border transactions.

With a focus on eliminating the uncertainties commonly associated with used electronics trading, Mr Used never takes ownership of inventory, acting instead as a facilitator of transactions. The asset-light model ensures suppliers receive fast payouts following successful inspections, while buyers benefit from transparent pricing and verified product quality. Furthermore, a portion of the revenue contributes to global ocean clean-up initiatives, reinforcing the brand's commitment to environmental sustainability.