Its platform combines technology, tools, and advertising formats to place relevant campaign messages alongside or within content, with a focus on quality traffic and brand and performance safety. The company reports a network of more than 5,500 publishers, 80,000 advertisers, and 200 networks.

For publishers, mrge offers content monetization tools, advertiser campaigns, and advertising formats designed to make content more valuable and generate revenue. For advertisers, it provides marketing options, access to premium publishers, performance packages, and campaign models intended to improve efficiency, reach, and online sales. Its Commerce Advertising Suite spans commerce content, performance marketing, and affiliate marketing, with options including CPA and CPC billing, APIs, and turnkey solutions.

The group brings together specialist companies such as digidip, MaxBounty, shopping24, SourceKnowledge, and Yieldkit, each focused on areas including content monetization, direct partnerships, product recommendations, CPC marketing, and affiliate technology. mrge also publishes industry resources and reports for advertisers and publishers.