MSquared

MSquared provides end-to-end technology and services for brands, agencies, developers, and creators building immersive virtual experiences. Its tools help organizations create engaging 3D worlds and avatar-native experiences that audiences can access, enjoy, and return to, while enabling brands to move beyond advertising within closed platforms and establish spaces of their own.

The company’s offerings include Morpheus, a platform for high-fidelity virtual worlds built with Unreal Engine 5, and Web Worlds for instant browser-based experiences. Its infrastructure supports cross-platform deployment, pixel streaming, enterprise hosting, and large audiences. MSquared also provides customizable, real-time avatars, AI-powered avatar content tools, and portable identities designed to work across virtual worlds and platforms using open standards.

Through Catalyst, its in-house innovation studio, MSquared develops playable worlds, from rapid prototypes to large-scale platform integrations. Its solutions support virtual events, brand experiences, and virtual world applications. Case studies include experiences for Major League Baseball, the BBC Philharmonic, and Lamborghini, demonstrating applications in live entertainment, music, and digital luxury.