MAICA is a digital web assistant developed by MULTIMA AI s.r.o., part of the MULTIMA Holding group, a Czech provider of ICT solutions. The service adds an AI-powered chatbot to an organisation’s website, helping visitors find information and get answers around the clock. Designed for organisations such as municipal offices and businesses, MAICA can respond using website content and documents, provide links to its sources, and communicate in more than 20 languages.

The platform uses artificial intelligence and machine learning to tailor responses to a website’s content. It can incorporate updated information as pages are indexed by Google and Microsoft Bing, while conversation histories and performance statistics help organisations understand visitor needs and improve their online information. When the assistant cannot provide a satisfactory answer, organisations can set rules to direct questions to staff or create support tickets through a helpdesk integration. MULTIMA AI offers a free demonstration on a customer’s website and can create custom integrations with other systems.