Multiply is a UK-based AI-powered financial advice platform built for enterprise financial services firms. We help regulated firms automate the full advice lifecycle, from onboarding and goal-setting through to ongoing reviews and retirement planning, without compromising on compliance or governance.

Our platform combines deterministic advice logic with AI to deliver consistent, auditable, scalable advice. We integrate into existing systems and operate within a firm's own regulatory permissions, giving compliance teams the confidence they need and operations teams the efficiency they want.

We started with a simple conviction: that quality financial advice should not be a privilege of wealth. The advice gap in the UK is real and persistent, and we believed technology could close it. That belief drove us to build the UK's first FCA-regulated automated advice platform, delivering financial plans to tens of thousands of people who had never had access to professional advice before.

The pivot to B2B was a natural extension of that mission. The fastest way to reach more people is to put our technology in the hands of the firms already trusted to serve them. Today, Multiply powers advice journeys across some of the UK's leading financial services businesses, including through intelliflo IQ, which reaches the majority of UK financial advisers.

Our team brings together expertise from financial services, technology, and regulation. We understand the operational realities of giving regulated advice at scale, because we have been doing it in production for nearly a decade.

We are not a bolt-on AI layer. We are an advice infrastructure business, built from the ground up to meet the standards that financial services demands.