Mums@PLAY is a unique and vibrant brand that began in 2017 as a platform for mums, particularly "mompreneurs," who run small businesses from home. With a focus on empowering these women, Mums@PLAY offers a range of events, including one-day bazaars, weekly pop-ups, and workshops that cover various aspects of business management. The bazaars are held in spacious and lively venues, attracting a dedicated footfall of over 200 people.

The events feature a diverse range of vendor stalls, offering hand-made and ethically sourced products such as clothing, jewelry, accessories, personalized stationery, fair trade toys, essential oils, and even services like party planners and nutritionists. Mums@PLAY events have gained significant support from local media and magazines, and their visitor base primarily comprises Hong Kong women, particularly mums, who come to shop, dine, and network. The brand also provides market fairs for corporates and offers a close-knit vendor community with business coaching and support.

Led by founder Mehroo Turel, Mums@PLAY embodies core values of Passion, Love, Sincerity, Positivity, and Team Spirit, creating a welcoming and supportive environment for women entrepreneurs