Munroe's Soft Plastics

Munroe’s Soft Plastics is an Australian brand producing locally made soft plastic fishing lures designed for fishing in Australian waters. The company describes its products as quality, affordable and durable, with varied profiles, colours and sizes intended to give anglers enjoyable and effective fishing experiences. Its online store allows customers to browse and purchase different lure styles. Product images are indicative of available profiles and colours and do not represent the number of lures in each pack.

The range includes grubs, paddle worms, minnows, curltail and ziptail worms, flick baits, paddle tails, and other designs such as Baby K and RippleBug. Most lures are listed at $9.95 AUD, and the brand also offers brag mats when available. Customer reviews describe the lures as durable and effective, mentioning catches including flathead, jewfish, trout, whiting, redfin and carp. Munroe’s sells through its website, provides information about stockists, and offers free shipping on orders over $80 AUD, excluding brag mats.