MUSCLE
@musclepoints.com
Muscle is an AI infrastructure layer that enables tech ecosystems to control, optimize, and scale loyalty economics at the customer level. Maximizing ROI across every redemption.
MUSCLE's Company Logos


MUSCLE's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#275FB7
Cerulean Blue
39, 95, 183
217, 65, 44
79, 48, 0, 28
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#2E3040
Charade
46, 48, 64
233, 16, 22
28, 25, 0, 75
About MUSCLE
Muscle Points is a fintech brand that has revolutionized how banks run their reward programs. With a strong focus on customer satisfaction and delivering high-value experiences, Muscle Points offers a range of innovative solutions to empower both banks and their cardholders. Their flagship product, Muscle as a Service, provides an API and split payment technology for loyalty programs, allowing cardholders to pay with points on e-commerce platforms.
The brand also offers a white-labeled rewards platform that enables smarter redemptions, as well as Muscle Swap, which allows cardholders to exchange points into cryptocurrencies for added flexibility. Muscle Points takes pride in their privacy-by-design approach, ensuring that all relevant offers are targeted without compromising personally identifiable information. To stay up-to-date with industry insights and best practices for bank loyalty and customer engagement, customers can visit their informative blog, which also features real-life business cases.
With a mission to empower banks and change people's lives, Muscle Points is dedicated to delivering optimal profitability, increasing loyalty, and providing an easy integration process for time to market velocity
Company type
Privately Held
Year founded
2019
Company size
11-50 employees
