Unclaimed brand
Interviews with Artists & Educational Resources, Grant Opportunities and Classes for Professional Development
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Hex Code
Color name
RGB
HSL
CMYK
#1AA89E
Eastern Blue
26, 168, 158
176, 73, 38
85, 0, 6, 34
#F89895
Geraldine
248, 152, 149
2, 88, 78
0, 39, 40, 3
#A3231F
Roof Terracotta
163, 35, 31
2, 68, 38
0, 79, 81, 36
The Museum of Non-Visible Art (MONA) is a groundbreaking institution dedicated to the exploration and exhibition of unseen artistic ideas. Founded by the artist duo Praxis, consisting of Brainard and Delia Carey, MONA invites visitors to engage with art that exists only in thought, presenting descriptions and concepts instead of physical pieces. This unique approach challenges traditional perceptions of art, proposing that the imagination can create a parallel universe of images and narratives.
While the museum operates by appointment, it features a curatorial department and educational initiatives aimed at fostering discussions around non-visible art. The institution gained significant attention through a successful Kickstarter campaign backed by actor James Franco, which helped elevate its mission globally. MONA embodies the belief that the essence of art lies not in visibility, but in the thoughts and ideas that inspire creation, inviting patrons to consider what art can be when it transcends the tangible.
Brand industry
Arts and Entertainment
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