Mushq is a distinguished luxury fashion brand founded in 2018 by three brothers in Faisalabad, Pakistan. Specializing in exquisite chikankari embroidery, zardozi designs, and premium unstitched lawn fabrics, Mushq harmonizes traditional craftsmanship with contemporary fashion aesthetics. The brand offers a diverse range of products designed for various occasions, including festive Eid wear, bridal collections, and casual embroidered pieces, all crafted to celebrate significant moments in a woman’s life.

Mushq operates three distinct lines: its flagship collection featuring heritage-inspired suits, the Hemline line offering modern casual wear, and Mushq Couture, which focuses on bespoke bridal garments. Committed to quality, every unstitched suit includes complete sets without hidden costs, ensuring full customization options. With a growing presence across 60+ countries and a strong community of over 1 million followers on Instagram, Mushq has made a significant impact on the fashion landscape, focusing on empowering artisans and promoting ethical production through its CSR initiatives.