Music Victoria is a prominent brand that champions Victorian music. As an independent, not-for-profit organization and the state peak body for contemporary music, Music Victoria represents musicians, venues, music businesses, professionals, and music lovers across the contemporary Victorian music community. Their mission is to enable the full social, economic, and cultural potential of music to be realized, benefiting all Victorians.

They actively support the development of the Victorian music community, provide advocacy on behalf of the music sector, and celebrate and promote Victorian music. With a vision for a valued, progressive, and equitable state music scene, Music Victoria values community strength, continuous improvement, and sustainable development. They are accountable for their actions and are guided by the United Nations' 2030 goals.

Music Victoria strives for cultural equity, aiming to represent and support the diverse Victorian music community. They actively support women, First Peoples, individuals from culturally and linguistically diverse communities, Deaf and Disabled people, and individuals from the LGBTQIA+ community. Through their initiatives, events, and programs, Music Victoria strives to create a safe and respectful environment within the music industry, actively addressing inequities and promoting gender diversity.

As part of their commitment, they aim for at least 40% women's participation in their activities. In summary, Music Victoria is dedicated to elevating the Victorian music scene, supporting musicians, promoting inclusivity, and fostering a vibrant and diverse music community