MustHave | Kyiv is a Ukrainian brand that was founded in 2010 by Anna Bets and Anastasiya Dziuba. Inspired by the idea of creating a high-quality local shopping format, MustHave became the first Ukrainian mass-market brand. From basic clothing to exquisite pieces, MustHave's assortment is designed to satisfy all the needs of a modern women's wardrobe.

The brand has its own line of footwear and accessories, and regularly releases unisex collections. The designs of MustHave utilize high-quality fabrics and materials, including wool, leather, satin, linen, and cashmere. In the past, there was simply no accessible made in UA clothing on the market and the habit of buying local.

When the idea of MustHave emerged, we were just 23 years old: we dressed ourselves in mass-market clothing and often encountered a balance of price-quality, lack of models, and low level of service, say the brand's co-founders Anna Bets and Anastasiya Dziuba. Today, MustHave has its own production area of 1500m2, 11 stores in Kyiv and Lviv, 180 talented specialists, and thousands of loyal clients in Ukraine and around the world. Explore our store page to find the most convenient location for you