Muthoot Mercantile Limited is an Indian non-banking financial company and the flagship business of the Muthoot Ninan Group, founded in 1939. Incorporated as a public limited company in 1997, it registered with the Reserve Bank of India as an NBFC in 2002. The company presents its business as relationship-led and grounded in trust, serving a varied customer base through financial products and services.

Its core offering is gold loans, with flexible repayment options and loan terms intended for both individual and business customers. The company says its branches have secure strong rooms and connected systems to support prompt loan processing. It also offers health insurance, investment products and schemes, and financial guidance on investment-related queries. For investors, Muthoot Mercantile issues non-convertible secured redeemable debentures and subordinated debt, stating that debenture proceeds are used to fund loans secured by gold. Its money-transfer services include Western Union, X-Press Money, Transfast, MoneyGram, Ria Money, X-Pay, and instant cards. The company also provides online gold-loan information and publishes investor, governance, and financial disclosures.