MUUST is a virtual receptionist and salon management brand serving hair salons, barbershops, beauty institutes, nail salons, lash and brow studios, estheticians, and other specialized beauty businesses. Its AI-powered receptionist answers calls around the clock in French and English, handles multiple calls at once, answers questions about services, prices, and availability, and books appointments directly in the MUUST application. When needed, it can transfer a call to the appropriate person.

The platform connects reception with a centralized system for managing appointments, clients, team schedules, and services. Client profiles can include booking history, preferences, notes, and customized service durations, helping the receptionist create appointments that better fit each client and the salon’s calendar. MUUST also sends SMS appointment reminders 24 hours in advance and gives salons tools to manage staff access, booking rules, messages, and call transfers.

MUUST offers onboarding, training, support, and help transitioning from existing software or paper appointment books.