MWS Associates

MWS Associates, Inc. is an outdoor-industry sales and marketing agency that connects manufacturers with retailers and supports their strategic growth. Based in Sturgeon Bay, Wisconsin, the company serves the trade through a team of experienced manufacturers’ representatives with expertise across outdoor activities, including archery, hiking, camping, hunting, and fishing.

Its services include retail sales representation, staff training, and professional support to help retailers understand and present the products it represents. MWS also works with manufacturers on product feedback, packaging, programs, merchandising, education, and brand positioning. The agency combines in-person customer relationships with technology, including sales-call reporting software that provides partners with real-time information.

MWS emphasizes long-term, mutually beneficial partnerships, strong dealer relationships, and practical knowledge gained as outdoor enthusiasts and product users. Its representatives work with independent retailers as well as larger accounts and buying groups. The company also participates in outdoor conservation groups and federations focused on preserving natural resources