AEDA is an email deliverability analytics platform developed by MailSoar Consulting, a team of deliverability consultants who use the product with their clients. Currently in private beta, AEDA is reserved for MailSoar clients and brings email performance data from 22 sending platforms into one dashboard. Integrations include SendGrid, Brevo, Mailgun, Amazon SES, Klaviyo and HubSpot, connected through an API key or OAuth.

The platform standardizes metrics across providers, helping users compare delivery, hard and soft bounces, opens, clicks, complaints and unsubscribes by campaign, mailbox provider, sending domain and other dimensions. It also provides daily health scores and customizable email or Slack alerts when selected thresholds are crossed. For broader monitoring, AEDA can connect Google Postmaster Tools and Microsoft SNDS, check domain DNS records and blocklists, read DMARC reports, and support inbox placement testing. AEDA collects platform statistics and events through APIs or webhooks. When a Gmail mailbox is connected for testing, the service does not read its message content. The platform is hosted in Amsterdam, in the European Union.