Its range covers many stages of a child’s growth, with items for breastfeeding, bottle feeding, mealtimes, sleep, bathing, diapering, travel, safety and play. Products include breast pumps and nursing accessories, feeding bottles, cots and bedding, car seats and strollers, baby carriers, bath accessories, toys, walkers and building blocks. The store also offers maternity bags, baby care products and school lunchboxes, alongside an exclusive breastfeeding section intended to support mothers.

The company says it selects products with attention to quality, safety standards and practical, innovative solutions for everyday parenting. It aims to serve not only as a specialist shop but also as a lifestyle partner to parents, with a focus on children’s development. Orders above Rs 3,000 qualify for free delivery to the customer’s doorstep. mybaby.mu provides online account and order services, FAQs and customer support, and is based at La Croisette in Grand-Baie.