Unclaimed brand
A trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association.
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Hex Code
Color name
RGB
HSL
CMYK
#00A2E2
Cerulean
0, 162, 226
197, 100, 44
100, 28, 0, 11
#0077B3
Deep Cerulean
0, 119, 179
200, 100, 35
100, 34, 0, 30
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Highmark Blue Cross Blue Shield is a health insurance organization serving members in western and northeastern New York. The company focuses on providing high-quality, accessible, understandable, and affordable health care experiences and solutions, bringing members, communities, and care together through a personalized approach to whole health and a broad network of doctors.
Its New York plans include Medicaid, the Essential Plan, the Health and Recovery Plan (HARP), and Child Health Plus. Members can use online resources to find doctors, review benefits, download handbooks, manage enrollment or renewal, access identification cards, and get pharmacy information. The website also offers health and wellness guidance, condition information, pregnancy resources, and support for behavioral health crises.
Highmark provides dedicated online services for health care providers, including tools to submit claims and appeals, verify eligibility, review prior authorization requirements, and access panel listings. Additional resources include pharmacy forms, prior authorization information, clinical practice guidelines, and materials on compliance and fraud prevention.
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How do I download the Highmark Blue Cross Blue Shield of WNY logo?
The Highmark Blue Cross Blue Shield of WNY logo comes in two versions: light logo and dark icon. Download as transparent PNG.
What are Highmark Blue Cross Blue Shield of WNY's brand colors?
The Highmark Blue Cross Blue Shield of WNY color palette uses the hex codes #00A2E2, #0077B3 and #FFFFFF.
The Highmark Blue Cross Blue Shield of WNY name, logos and brand assets are trademarks of Highmark Blue Cross Blue Shield of WNY and its affiliates. Brandfetch isn't affiliated with or endorsed by Highmark Blue Cross Blue Shield of WNY. Their use is subject to Highmark Blue Cross Blue Shield of WNY's brand guidelines.
