My Brand is a Saudi online retailer specializing in beauty, personal care, and products for mothers and children. Its catalogue brings together original products across skincare, haircare, body care, makeup, fragrances, and personal hygiene, alongside Korean products, vitamins and supplements, oral-care items, and personal-care devices. Shoppers can browse facial moisturizers, cleansers and serums; hair shampoos, conditioners and treatments; cosmetics for the face, lips, eyes and nails; and perfumes for women and men.

The store also offers baby and child essentials, including milk, diapers and baby food, as well as products for adults and children. My Brand highlights a broad selection, promotions and discounts, and a convenient online shopping experience. It offers secure, fast delivery to customers in Saudi Arabia, with customer comments praising prompt shipping, careful packaging and product quality.

The website also provides information about the company, shipping and delivery, and its exchange and returns policy. My Brand positions itself as a destination for everyday beauty, wellness and family-care needs