Unclaimed brand
Discover how GM Rewards brings Cadillac, Chevrolet, Buick, GMC and more together. Its simple to earn, and you can use your points on most things you do with GM.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#85370F
Korma
133, 55, 15
20, 80, 29
0, 59, 89, 48
GM Rewards is a free loyalty program that connects Cadillac, Chevrolet, Buick, GMC and other GM experiences in one place. Members earn points through eligible purchases and can use them on many things they do with GM, while also accessing member perks and exclusive opportunities.
Members earn one point for every $5 spent on an eligible new GM vehicle and three points for every $1 spent on other eligible GM purchases. Cardmembers can earn additional points with the GM Rewards Mastercard from Barclays: up to seven points per dollar on eligible GM purchases, plus up to three points per dollar through membership, and three points per dollar on other purchases. Terms apply.
Points can be used toward purchasing or leasing an eligible new vehicle, eligible accessories, Cadillac merchandise and exclusive experiences. The program also offers access to GM Rewards support for questions. New cardholders may qualify for a 30,000-point bonus after spending $1,000 within the first 90 days of account opening, subject to terms.
Brand industry
Vehicles
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size