MyCEB
@myceb.com.my
Established by the Malaysian Ministry of Tourism, MyCEB's role is to further promote and position Malaysia internationally as the preferred destination for meetings, incentives, conventions, exhibitions including major events.
MyCEB's Company Logos
MyCEB's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#438BA7
Steel Blue
67, 139, 167
197, 43, 46
60, 17, 0, 35
#EEEEEE
Gallery
238, 238, 238
0, 0, 93
0, 0, 0, 7
#27902F
Forest Green
39, 144, 47
125, 57, 36
73, 0, 67, 44
About MyCEB
MyCEB, short for Malaysia Convention & Exhibition Bureau, is a non-profit organization established in 2009 by the Ministry of Tourism and Culture Malaysia. Their main objective is to develop and promote Malaysia's business tourism industry. Serving as a central hub, MyCEB assists meeting and event planners in bidding and organizing international business events in Malaysia.
They also act as a conduit for national product development, ensuring the growth of this sector. MyCEB aims to improve Malaysia's rankings as an international meetings destination within the International Congress and Convention Association (ICCA) and drive business tourism arrivals to the country. In line with their mission, MyCEB recently launched the 'Malaysia Business Events Strategic Marketing Plan 2021 - 2030', which outlines their vision for the future.
Their strategic approach focuses on optimization, foresight, and competitiveness to enhance performance and collaborate with the industry in implementing, planning, and monitoring initiatives. The ultimate goal is to establish Malaysia as a world leader in hosting business, cultural, and hallmark events, thereby becoming a key driver of social and economic transformation throughout the country
Brand industry
Travel and Tourism
Company type
Government Agency
Year founded
2009
Company size
51-200 employees
