Emma is an email marketing platform designed to help organizations create effective, personalized communications while maintaining consistent brand standards. It brings email marketing, automation, AI features, and SMS solutions together in one platform, with segmentation and automated journeys to help teams reach audiences with relevant messages at the right time. Emma supports customizable templates, brand controls, flexible user permissions, and approval workflows, making it easier for distributed teams to collaborate while keeping communications aligned and compliant.

The platform connects with existing marketing technology through self-service and premium integrations, ecosystem partnerships, and an open API. Emma serves organizations in higher education, nonprofits, government, sports and fitness, and travel and hospitality. Its industry-focused capabilities include student engagement campaigns, donor journeys, controlled public communications, and personalized guest experiences. The company also highlights security, privacy, accessibility, and governance, including HITRUST and SOC 2 certifications and annual accessibility audits. Emma offers customer support, educational resources, case studies, webinars, and product updates to help customers use its tools and improve their marketing efforts.