Emma is a marketing technology brand offering an email marketing platform designed to help organizations create consistent, personalized communications. Its platform brings together email marketing, automation, AI features, and SMS, with tools for audience segmentation, automated customer journeys, and campaign performance insights. Users can work with customizable templates, manage multiple accounts and audiences, and apply brand controls, permissions, and approval workflows to support coordinated communications.

Emma connects with existing marketing systems through self-service and premium integrations, ecosystem partnerships, and an open API. The company also provides services and resources to help customers use its platform, including demos, a help center, guides, webinars, case studies, and events.

Emma serves organizations in higher education, nonprofit, government, sports and fitness, and travel and hospitality. Its industry-specific capabilities support needs such as student recruitment and retention, donor engagement, public-sector compliance, fan and member communications, and guest experiences. The platform emphasizes privacy, security, accessibility, and governance, and the company cites HITRUST and SOC 2 certifications and annual accessibility audits.