Emma is an email marketing platform designed to help organizations create personalized, consistent campaigns and build stronger connections with their audiences. Its services bring together email marketing, automation, AI features and SMS in one platform, with tools for segmentation, automated journeys and campaign performance insights. Emma also offers brand controls, flexible user permissions, shared templates and approval workflows to help teams maintain consistency and manage communications responsibly.

The platform connects with existing marketing technology through self-service and premium integrations, ecosystem partnerships and an open API. Its industry solutions serve higher education, nonprofits, government, sports and fitness, and travel and hospitality, supporting needs such as student engagement, donor journeys, public-sector compliance, member communications and guest experiences. Emma highlights privacy-focused AI, security and governance features, including HITRUST and SOC 2 certification and annual accessibility audits. The company also provides dedicated support, educational resources, webinars, case studies and customer stories. Emma is built for teams that need to coordinate marketing across users, departments, chapters or locations while keeping messages on brand and relevant.