Emma is an email marketing platform designed to help organizations create personalized, effective communications while maintaining consistent brand standards. Its tools bring together email marketing, automation, AI features, and SMS, with audience segmentation and integrations to connect campaigns to a customer’s existing technology systems. Organizations can choose from self-service setups, premium integrations, ecosystem partnerships, and an open API.

The platform supports teams with brand controls, flexible user permissions, shared templates, and approval workflows. Automation journeys help deliver relevant messages at the right time, while reporting and testing capabilities can help teams assess campaign performance. Emma also offers services and resources including a help center, guides, webinars, case studies, and events.

Emma serves higher education, nonprofit, government, sports and fitness, and travel and hospitality organizations. Its features are positioned to support needs such as student engagement, donor communications, public-sector compliance, member and fan outreach, and guest experiences across multiple locations. The company highlights security, privacy, accessibility, and governance, citing HITRUST and SOC 2 certification and annual accessibility audits.