Emma is an email marketing platform that helps organizations create targeted, personalized campaigns and build stronger audience connections. Designed to fit into existing marketing technology ecosystems, it offers integrations, an open API, flexible user permissions, and brand controls to support consistent communications across teams. Its tools bring together email marketing, automation, AI features, and SMS, enabling users to segment audiences, schedule relevant messages, and manage automated journeys. Shared templates, approval workflows, and account controls help organizations maintain oversight while giving teams or local partners room to tailor their communications.

Emma serves higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations. Features include student engagement campaigns, donor journeys, compliant public communications, and personalized guest messaging. The platform also provides integration options, including connections for hospitality systems, along with performance insights and customer support. Emma emphasizes privacy, security, accessibility, and governance, citing HITRUST and SOC 2 certifications and annual accessibility audits.